the library
Desirée Adams sits for her wedding planner branding photoshoot in a blue dress.

I’ve been in this industry long enough to notice patterns. Patterns in how planners show up online. In the words they use to describe themselves. In the aesthetic choices that have become so common they barely register anymore. I’ve been thinking about these things for a while. And today I want to share my unfiltered […]

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For Planners

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5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong

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