Meet Desirée Adams
What truly sets me apart is my obsession with systems, strategy, and the details that make businesses — and experiences — extraordinary.
mentor, business cheerleader, founder of verve event co.
I believe in teaching what works: no fluff, just actionable frameworks and support that help you get clear, get confident, and get results.
I’ve been called a “life saver” and a “true business bestie” by my coaching clients because I’m not just your mentor: I’m your cheerleader, strategist, and partner in growth.
I help wedding planners and event pros build thriving businesses—without the overwhelm, confusion, or burnout. As an award-winning wedding planner, podcast host, and educator, I know firsthand the challenges (and joys!) of building a career in this industry.
Since 2007, I’ve produced high-profile events and luxury weddings from coast to coast, working with everyone from royalty and dignitaries to celebrities like Natasha Bedingfield. My work has been featured in Style Me Pretty, Carats & Cake, The New York Times, The Today Show, and more. I’m also a frequent guest expert on national TV news shows, sharing insights related to the wedding industry.
Although I’ve always loved etiquette, what inspires me most is making people feel truly seen and welcomed—whether that’s at a wedding, in a coaching session, or on my podcast, The Planner’s Edit.
If you’re ready to stop second-guessing and start building a business—and a life—you genuinely love, I’d be delighted to guide you on your journey. Let’s create your version of success, together.
I’m known for my high standards (ask me about my butler stick), my love of vintage stamps and high tea, and my “little bit extra” approach to both life and business.
Whether you’re just starting out or ready to scale, I’ll help you cut through the noise, develop a marketing strategy that attracts your dream clients, and implement systems that give you back your time (and your sanity).
"Desiree is the cheerleader you want on your business's sideline!"
In the creative and solopreneur world, it can be hard finding others who actually want you to succeed. As a newer business owner, this can be an especially tough, stressful, and lonely time. But Desiree genuinely wants to see other small businesses and creatives not only succeed, but thrive! She knows so much about systems, marketing, outsourcing, finances...all the things that can be overwhelming for newer or single-person businesses. Des is a true business bestie, and I so appreciate her techniques, thoughtfulness, and positive energy.
