BUILD THE FULL-SERVICE WEDDING PLANNING BUSINESS YOU’RE MEANT TO LEAD

AI CAN'T TEACH YOU WHAT YOUR WEDDING BUSINESS IS MISSING

and you deserve

You don’t need more hustle.
You need a framework that supports the way you want to work — with clarity, structure, and ease.

booked    
full-service

BOOKED       
FULL-SERVICE

introducing

introducing

A 6-week program that will transform your planning process so you can become the sought-after
full-service planner clients trust and creative partners recommend.

TM

for

You want a process that helps you lead rather than react — not just more information.

You want clarity and structure in the way you work.

this is for you if

One that feels elevated, intentional, and aligned with the caliber of weddings you aspire to plan.

You want your process to match the level of work you want to be known for.

this is for you if

Because a smooth client experience starts with a planner who knows exactly what comes next.

this is for you if

You want your clients to feel calm, confident, and cared for.

Master a repeatable process for high-level full-service planning.

Use a workflow you can rely on for every full-service project.

Stay ahead of decisions and milestones at every stage of planning.

Guide your clients with clear, consistent structure from start to finish.

this program is
designed to help you . . .

Create a clearer, more intentional way of working.

Create a clearer, more intentional way of working.

Full-service planning is complex, and it deserves a process that reflects that complexity. After two decades in this industry, I’ve learned that planners don’t struggle because they lack talent—they struggle because no one ever teaches them the kind of detailed, intentional process this level of work requires. Full-Service Foundations gives you that process—step by step—so you can deliver even the most complex events with detail, artistry, and precision.

This is the method I’ve refined over two decades in the event industry.

“Desiree was a LIFE SAVER when I started my wedding business.”

- Kara, Love at First Travel

When I first became a wedding planner, I was so overwhelmed with all the conflicting information online, and as a new business - it was hard to know who to trust. Until I found her. I loved that Desiree prioritized her blog, like me, and had a unique yet data-based approach to everything. Working with her didn't feel like "motivational fluff," instead she helped me get tangible systems in place and develop a stronger marketing strategy for my business.  She' has forever changed my wedding business and she's still one of the only wedding planning experts I trust to guide me today!

Build the systems and strategies that bring steadiness and sustainability to your business.

Build the systems and strategies that bring steadiness and sustainability to your business.

Bring clarity to your work — and ease IN your life.

Bring clarity to your work — and ease IN your life.

Clear systems. Clear design processes. Comprehensive production tools.

A practical, refined framework for planners who want a more organized, confident, and comprehensive approach to full-service weddings.

execution

INSIDE booked for FULL-SERVICE

planning

design

Planning

Your planning systems are the backbone of a comprehensive full-service experience. In this pillar, you’ll build the structure that keeps each project organized and moving smoothly, from onboarding to communication, budgeting to vendor management.

We’ll walk through the foundational processes that support a cohesive planning journey, including managing milestones and creating predictable rhythms within your workflow.

By the end, you’ll have planning systems you can rely on, ones that bring calm, clarity, and consistency to every client experience.

Design

Your design process is where ideas begin to take shape. In this pillar, you’ll create a framework that brings clarity and cohesion to your creative work, from moodboards to color stories, spatial layouts, and the positioning language you’ll use to confidently present your vision.

We’ll walk through our approach to design development, guiding you as you uncover a couple’s aesthetic, document it with intention, and build a design narrative that feels both artful and cohesive. You’ll learn how to communicate your ideas in a way that helps clients understand, trust, and feel excited about the direction.

By the end, you’ll have a design process you can trust that brings focus, consistency, and creative clarity to every event.

Execution

Your execution systems are what turn plans into lived experiences. In this pillar, you’ll establish the tools and processes that support seamless event execution, from timelines and production documents to inventory checklists and wedding-day team management.

We’ll walk through the structures that keep event days running smoothly, including how to prepare your team, organize your files, and lead vendors with clarity and calm. You’ll also learn how these systems support your ability to sell and deliver a comprehensive, full-service experience.

By the end, you’ll have an execution framework that brings structure and calm to every event day.

Meet Desirée Adams

I help wedding planners and event pros elevate their businesses, so they can spend more time doing what they love with less overwhelm and more confidence.


educator, coach, and Founder & owner of Verve Event Co.

I’m an award-winning wedding planner, podcast host, and educator who’s produced high-profile events and luxury weddings across the country for dignitaries and celebrities — including Natasha Bedingfield and Andy Grammer. I host The Planner’s Edit podcast and am a frequent guest expert on national TV news shows.

Since 2007, my work has been featured in outlets like Style Me Pretty, Carats & Cake, The New York Times, and The Today Show.

I’d be delighted to guide you as you build a business—and a life—you truly love.