Welcome to today’s episode of The Planner’s Edit. I’m your host, Desirée Adams, and if you’ve ever had a record booking month and still felt stressed about money a few months later, this episode is for you. Today I’m sitting down with money coach Erinn Bridgman, whose program changed the way I run the money side of my own business.

We’re talking about why so many wedding pros avoid their numbers, why booking more weddings won’t fix money stress on its own, and how to pay yourself consistently when deposits come in waves. We’ll also get into what it means to be the CFO of your business, and how your relationship with money shows up in your pricing.

Today we’re talking about how to avoid the financial highs and lows of a seasonal business, which so many of us having in the wedding industry. 

We’re going deep with the help of a very special guest to talk about how to pay yourself consistently when your money comes in waves.

And if anyone knows what it’s like to run a wedding business on unpredictable income, it’s today’s guest, Erinn Bridgman.

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Who is Erinn Bridgman?

Erinn isn’t your typical money coach. She went from hustling weekends as a wedding photographer to building a $7M real estate portfolio, all by learning how to make her business actually pay her. Now she helps wedding pros and creative entrepreneurs do the same: ditch the money stress, finally pay themselves consistently, and start building real wealth. Erinn is known for mixing strategy with mindset (and a little boujee fun) to take the taboo out of money. When she’s not teaching women how to become the CFO of their own businesses, you’ll find her on the lake with her husband and their three children, or planning her next adventure.

How Did Erinn Get Started, and What Brought Her to Where She Is Today?

A Desire for More

I had a desire for more, and I knew entrepreneurship was a way to get to the dream life I had in my mind. I was right out of college with a ton of student debt, working a very low-paying job. I was newly married with no kids, and I wanted to be able to go on all-inclusive vacations with friends. I wanted us to feel more financially secure, build our savings, and pay off the over $100,000 of student debt we had accumulated.

From Photographer to Six Figures

I was always very interested in photography, so naturally I picked up the camera, and it became a business very quickly. We scaled to a six-figure brand in the first two years of business. We saved $18,000, and I just wanted to roll around in it. We finally had this pile of cash, and it felt like so much money.

Investing in Real Estate

But I knew the power of investing, and my husband was very interested in real estate. His dad owned a duplex, and that served him very well over the years. So we took the leap and purchased our first property in 2014. I was working at a college at the time, so it was a college rental, and we got the bug.

Coaching Other Wedding Pros

After six years of running my photography business, I pivoted and started coaching other photographers on how to make more money and get to six figures. I did a lot of pricing and offer strategy. I sold books door to door to pay for college, so I love sales, and I think there’s a magic to it.

Why Making More Money Wasn’t Enough

As I was helping people and they were getting results and making more money, I realized I was doing them a disservice. They had more money coming in, but their lives weren’t being changed. They were sitting on debt, or on the stress of:

• Can I keep doing this?
• Can I go full time?
• Can I retire my partner?
• Can I live my dream life?

So, very scrappy, about six years ago, I started making the tools and systems on the fly. It was very rough back then, but that’s where you find me today. I focus on helping women, particularly wedding pros and photographers, make more of the right money and then manage it, so they can feel their business can change their life and support their life.

Why Do So Many Wedding Pros Feel Confused or Intimidated by the Money Side of Their Business?

Most Creative Business Owners Never Trained for the Business Side

I do think this is particular to women. Planners, photographers, generally creative female entrepreneurs: like many of us, they just landed in business. We picked up the camera, or we started helping a friend plan a wedding. Then their friends hired us, we charged a little, and suddenly we thought, “Oh my gosh, this is a whole business.”

We didn’t go to school for a business or finance degree and then find ourselves in this situation. We fell in love with the craft and then became business owners.

Women’s Relationship With Money Is a Systemic Issue

That’s key. What I like to do is zoom out and realize this is a systemic problem. It’s bigger than just you and your family’s story. It’s a societal thing. You’re not being lazy. We’ve been conditioned.

• The 1960s: It wasn’t until the 1960s that women could open a bank account without a man present. Isn’t that insane?
• 1974: It wasn’t until 1974 that the Equal Credit Opportunity Act finally allowed women to get credit cards in their own name.
• Today: Even now, the media speaks to women very differently than it speaks to men.

It’s 2026. 1974 was not that freaking long ago, and neither were the ’60s. So this is permeating our society, and women’s relationship to money is different from men’s.

Saving and Budgeting Aren’t a Wealth Strategy

A lot of the conversation around women and money is about spending less and budgeting. The conversation aimed at men is about investing, growing and negotiating. Saving and budgeting are not a wealth strategy. They’re a very small piece of money and won’t actually build wealth.

So we often say, “I’m not good at math,” or “I’ll let my husband do it,” or “I’ll outsource it to a bookkeeper or accountant,” because we’re nervous and don’t feel empowered around money. And that’s sort of by design.

Entrepreneurs Are a Different Breed

My hope is to say this: as an entrepreneur, you are a different breed. Own that in your identity. You decided to take a risk on yourself and go into the marketplace to exchange your services or product for money. That puts you in a totally different category. Whether or not you feel like a risk taker, that’s a risky move.

Generally, as entrepreneurs, we’re bent toward a growth mindset, and we have to be if we’re going to make it for years and decades. So let’s look at the reality: things have certainly changed, but we have a long way to go, and that history is still shaping our conscious and subconscious behaviors, beliefs and actions. And let’s realize we’re on the front lines of change, because we’re uniquely wired to take risks and be growth-oriented.

I truly believe that the more financial literacy we can give female entrepreneurs in particular, the more beautiful change will happen. You aren’t alone. This isn’t just your individual story. It’s part of a greater narrative, and something we can be part of changing.

What Happens When Wedding Pros Finally Sit Down and Look at Their Financial Numbers?

Tie Your Income Goal to What It Will Do for Your Life

We start the work by getting into the next year: your particular wealth goal and what it will do for your life.

I always say a pile of green cash is not very exciting. Arbitrary goals like hitting $100,000 or $200,000 are something the ego likes. It sounds cool and it’s good for marketing. But when we say, “If you make $168,423 this year, and you spend this, and you have taxes planned out, you will be able to:

• Pay off all your credit cards,
• Have $10,000 in savings, and
• Go on a small family vacation you paid for in cash,”

something changes.

Move From Avoidance to Understanding

When we start there, plot it all out and make it come to life, we move out of the energy of avoidance and into understanding the power of money in our lives and what it unlocks. We have to do that work at the beginning to help people lean into the process.

Money Is a Skill You Can Learn

The beauty is that we can all learn, grow and change how we think. You didn’t come out of the womb knowing how to use Aisle Planner, or how to shoot a camera in manual. Those are things we were taught, and the same can be true for money. I just think we don’t know where to turn, and it feels scary.

So the goal is getting people excited and attached to what the money will do, so they lean in instead of avoiding it. Then I see people, still with some trepidation, leaning in more and more.

Why Do Wedding Pros Who Keep Moving Their Milestones, Even Past Six Figures, Still Feel Stuck and Like They Don’t Have Enough Money?

They’re choosing the wrong number to obsess about.

Revenue Is the Wrong Number to Focus On

Whenever I talk to people, and having been doing this work for quite a while, the obsession is around revenue, which is how much money you sell, or bring in. That’s the number we often lead with in our marketing, too: “Oh yeah, I hit $200,000.” But that doesn’t have anything to do with how much you get paid.

I have a visual in some of my trainings: would you rather have this business or this business? One business is $150,000, and one business is $400,000. Well, I get to go behind the scenes, and here’s what I see:

• The $400,000 business: After taxes, expenses, payroll and all the support for staff, it costs them $350,000. So they get $50,000 at the end of it.
• The $150,000 business: For easy math, let’s say it’s $50,000 to run it and pay taxes. That’s $100,000 in your pocket.

Why Your Salary Is the Number That Matters

So the first thing is you have to obsess around the right number. And I say, not even profit. I want you to obsess around salary. That is the one number in your business that moves from your business into your personal world. Once that is consistent and high enough, then we can start really building personal wealth.

Why More Revenue Can Keep You on the Hamster Wheel

The first issue is we’re obsessed with the wrong number, which is revenue. And then what we try to do is bring in more of that money. But if you’re bringing in more of that money and it’s low profit and takes a lot of hours, you’re going to constantly feel like you’re on a hamster wheel. You think the only path out of this is working more weddings, working more. And that’s not actually true.

Bring In More of the Right Money

When I work with people one-on-one, we get really deep into pricing and offer strategy. This is where we really look at the hourly rate, because that is when time and money come together. Obviously, you have to look at market fit and all these kinds of things, but the goal is that what you’re selling is higher-profit work.

Everybody has a different methodology around that. It could be:

• A packaging restructure
• Some different vertical integration

But we want more of the right money coming in.

Take Charge of Where Your Money Goes

At the beginning, that’s all I did. I helped you make more, bring in more, and it was more of the right money. I helped you make more money in less time, doing more of what you love. But then people were still like, “Well, where the heck’s all my money?”

So the other half of the equation is you have to be in charge of the money. You have to actually know:

• What is coming in
• What is going out
• When it’s coming in
• When it’s going out

When people first start to work with me, they say, “I made $170,000 this year, I have no idea where it went, and I paid myself nothing.” I promise you, we can find out where it went.

There are certain leaks, certain holes, certain things we’re just unaware of because we’re avoiding them. And sometimes we have an actual business model or offer problem. You’re barely profitable when you sell that thing because of how much it costs you to deliver it inside your business. That’s where we have to get deeper into the business strategy, and then into the other half, which is managing the money.

Is Raising Your Prices Enough for Wedding Pros to Make More Money?

A lot of people just do an arbitrary price bump. I don’t ever like to be condescending, but I just ask people, “Where did you come up with this price? What is the strategy behind this?” And there wasn’t really one. They just decided, “I’m going to bump it $500 each package.”

Reposition Your Business Instead of Raising Prices a Little

Here’s what I like to do when I work with people. Let’s say you’re on a scale of 1 to 10, where 1 is the cheapest wedding planner in your area and 10 is the most luxurious. And let’s say you put yourself at a 4. What I do with people is take them from a 4 to a 7 or an 8. We aren’t just doing a small price bump.

There’s a whole strategy behind that, because we’re changing:

• Who we serve
• What type of weddings we’re doing
• The type of clientele we’re working with
• Our sales and marketing strategy

That’s how you blast up and start making really good money.

Plan Your Money 12 Months at a Time

Then there’s the full 12-month plan, which is what I teach for wedding pros (well, any creative entrepreneur, but I know mostly wedding pros are listening to this). You’re so seasonal in your money that we have to look at a full year to see the whole picture.

It’s fine that you bring in most of your cash in six months of the year, and you should not fight against your industry. If you try to make an even amount of money every month, it’s actually going to be a train wreck, because you’re going to have to start doing really low per-hour work to fill those months, when one wedding could fill five months.

See Your Future Bank Account Before You Spend

That’s the management piece. I help people see, “Okay, it’s October. You can see what your bank account will be in March.” You have to have that future visibility. You don’t want to spend your March paycheck right now in October just because you have a ton of money sitting in your bank account.

How Can Wedding Pros Pay Themselves Consistently When Their Income Isn’t Consistent?

Accept the Seasonality of the Wedding Industry

The first thing is we accept that that is how it works in our industry, and we don’t fight it. Maybe every year it’s super stressful in February, March and April, or whenever your time is, because different people have different booking windows and different high wedding seasons depending on where you are in the country. But generally, we feel pretty rich in the fall and not so great toward the end of winter.

So you need to know that’s what’s going to happen. Right away, you know you probably shouldn’t spend a crap ton of money when you feel rich, because you know how you feel in February. And you know how you feel in April when you owe a ton of money to the government if you didn’t set it aside. So first we have to accept seasonality.

Get a 360 View of Your Numbers

Second, I teach that we need a 360 view of our numbers, and we need to be in touch with the numbers. That 360 view means:

• The past: We understand what the past means for trends, expenses, money coming in and profitability per month.
• The present: We know where we are right now.
• The future: We have a plan for what’s ahead.

Don’t Outsource Your Money and Stop Looking at It

A lot of times, a bookkeeper or an accountant is only helping you with the past. They’re not helping you with the future. And often what I see is that when we outsource our money to a bookkeeper or an accountant, we stop looking at it. We think, “It’s done. It’s taken care of for the sake of taxes.” And that’s actually super problematic.

We don’t want you doing the heavy lifting, the annoying categorization stuff that’s time-consuming and not important. But do you need to be looking at your books every single month, multiple times a month? Yes. Otherwise, there’s nobody else in the business who can make the calls that you can make.

Find the Money Leaks in Your Business

Right away, when people work with me, we start to save so much money because they’re looking at their numbers. They say, “Oh my God, I didn’t even know I still had that subscription. I’ve been paying for that for a year.” A year of a $100 subscription is $1,200. It really does add up.

So it’s about looking at it, making the decisions, and seeing what’s happening in the present, in the past and into the future. We have to have that 360 view.

How Can Wedding Pros Make Sure They Have Money Set Aside for the Slow Months?

From a very high level, without getting into “you should work with me and get my tools,” because that’s what we do…

Know Your Monthly Averages

You need to know, on average:

• What you need to save for taxes every single month
• What your expenses are. Your expenses will be wildly different month to month, but you need to know the average over the span of the year.
• What your monthly salary is

Keep a Cash Buffer in Your Account

Let’s say those three numbers total $7,000 per month. Then you need to make sure you have a certain amount of buffer in your account. Inside my tool, we have that buffer number and can see the cash flow, and if it goes below that buffer, it turns red.

Calculate What You Need to Get Through the Slow Season

Let’s say you know you’re going into a three-month drought. Seven times three is $21,000. That’s how much you need in your account to make it through.

You’ll likely have some money coming in from deposits or second payments, but I’m trying to keep this high level.

How to Figure Out What to Save for Taxes

How do you know those numbers? You have to look at the numbers. You need a general idea of your averages. You need to know how much you need to be paying yourself, and you need to know your profit.

For taxes, look at how much you paid last year and divide that by 12. That’s how much you need to be saving every single month.

Why Isn’t Hiring a Bookkeeper and CPA Enough for Wedding Pros to Stay on Top of Their Finances?

Why an Accountant Is Non-Negotiable

An accountant is non-negotiable. You must have an accountant, because that is how we file our taxes and stay compliant.

How to Know You Have the Right Accountant

The amount of terrible accountants out there is sad to me. I’m not an accountant, so when I work with people, I say, “Here’s what I advise, here’s what I’m seeing. Please discuss with your accountant, come back to me, and we’ll see if this is the right plan.” The number of people who can’t even get hold of their accountant is troubling.

So you need a good accountant who is available, which means you have to pay the right amount of money. And my hope is that person isn’t just filing, but giving you some level of education and some level of tax strategy. I want as many people as possible keeping as many dollars as possible. But it’s a privilege and an honor to run a business here in America, and of course, we need to pay taxes.

The Problem With Catching Up on Your Books in March

As far as bookkeeping goes, the problem I see is that most people are scrambling to do it in March, because you have to get it done before April to file. We hate it because we’re spending hours and hours, several days, digging through it. It’s not close to our memory anymore, so it’s like, “I don’t even know what I spent on Amazon in February.”

And then you’re not actually in the driver’s seat. You’ve spent the entire year letting your money do what your money does without you really having a say in it.

Delegating Your Books Isn’t the Same as Being in Charge of Your Money

If you want to feel in control, if you want security around your money, if you want to feel empowered around your money, you have to do what feels like the opposite thing. You have to look at it, see it and be in charge of it.

With a bookkeeper, we often delegate it out and don’t look at it. Some bookkeepers don’t even give you monthly reports, depending on how you’re working. I’ll ask, “Okay, what about year to date? Where are we at?” And they say, “Oh, my bookkeeper hasn’t touched my books.” I’m like, “It’s September. What are you talking about?”

This is why I’m building what I’m building. I’m just teasing it out because I can’t fully announce it yet, but we have to be active. I want you to be active with your money and do as little of the annoying work as possible. You don’t need to be the one marking “this transaction is software.” That’s not the best use of anybody’s time.

I also know QuickBooks is the worst. It’s so confusing. It was made for someone with a finance degree, probably a CPA or an accountant. You go in there and think, “Whoa, I don’t even know what to do in here.”

What to Look for in Your Monthly Financial Reports

If you have a bookkeeper, you need to be getting monthly reports, and you need to actually look at them. Ask yourself:

• What is my profitability?
• What did I bring in this month compared to the previous couple of months, and am I spending based on that?
• Where are my high-spend categories? If one seems really high, what happened? Either “Nope, that makes sense, that’s on trend,” or “That is really high, I’m not getting my ROI there, and I need to make a decision.”

There are decisions we could make in January, February and March that we’re not making until December because we’re not looking at it.

Why Do So Many Wedding Planners and Creatives Undercharge, and How Does Their Relationship With Money Show Up in Their Pricing?

Undercharging Starts With Confidence

It’s a huge confidence thing. Often you’re pricing from your wallet, not your client’s wallet. You think, “I would never do this,” or “I didn’t do this.” It’s imposter syndrome: “Who am I to charge that, to make that my starting rate?”

Your Money Story Shows Up in Your Pricing

This is actually why I love doing this work. With the people who work with me one-on-one, we always end up getting to the deep root stuff. What are you actually afraid of? What stories are you telling yourself that are holding you back?

The work we do is very data-driven. We’re doing market research, looking at your ideal client very deeply, and doing the marketing work. But at the end of the day, it’s all about what’s happening in the conversation in your head. You were told something about your worth all your life, and you’re letting that play out in your pricing now. You were told something about money and what it meant to make money, like “rich people are icky, they’re sleazy,” so you don’t want to be that rich person. There are all these narratives and stories.

That’s the part I love doing with people: going a few layers deeper to ask, “What is the real story here?” Because I can give you all the strategies in the world. I can show you that you’re on target for your conversion rate, you’re getting the inquiries, and you’re converting from your consults. We’ve tightened all that up, and it’s all working. But you won’t do the price raise until you do the deeper work around your money and your own personal story.

Why Women Need to Claim More Money

As women, we’re conditioned to be the helper, to do it because we love it, and to sacrifice. The martyr. Those are the narratives. I’m here to change the story and say no, you need to get paid a lot of money, because then you can change your family’s story and change your community.

Statistically, women are more altruistic with their money. They put it into their families, their communities and causes. And money is literally what runs the world. So we need to claim more of it because of the type of people we are and what we will do with it.

The more comfortable you get with your own money story, and the more you recognize the beliefs that are keeping you small or keeping you in fear, the more you can change it. But you have to identify it first. The first step to change is awareness.

The Belief Cycle: How Your Beliefs Create Your Results

Here’s a quick analogy. If you’re writing this down, draw it as a circle:

1. A belief creates thoughts.
2. Thoughts create actions.
3. Actions create results.

You can enter this cycle at any point, but generally you’ll find you don’t like the results in your life. You don’t like how it feels. You don’t like having no money in your bank account. That’s a result. You don’t like the types of clients you’re working with. That’s a result. You don’t like how much time it takes you to make the money. Big things or small things, they’re all results.

How to Trace Your Results Back to Your Beliefs

So you trace it back. Let’s say you don’t like how many hours you’re working and how little money it brings in.

• What action is happening before that result? Maybe you’re not sticking to your packages. You’re over-delivering, you’re not charging for it, and you’re not holding the boundary with the client. You can hold that boundary with total love, and your clients can still be obsessed with you. But you sold them partial planning, you’re doing full planning, and it’s 40 more hours. Then you tell yourself it’s okay because they like you now.
• What thought is creating that action? If we really think about it, maybe the thought is, “I just have to work really, really hard to make good money.”
• What’s the belief behind it? That thought has been playing on repeat in your life, so it’s become a cemented belief. And you keep perpetuating it. You’ll keep making sure you work harder.

People will say, “Wait, someone else could be doing this work, and we can afford it because we’ve looked at the numbers. We can outsource this, and you can get back 20 hours a week. Why are we doing this?” It’s because of the belief that we have to work really, really hard.

How to Change Your Money Beliefs

If you want to change the results in your life, you need to change your thoughts. So you notice, “I have this thought that I have to work really hard to make good money.” Then you choose what you want to believe instead: “Money comes to me easily and freely.”

At first, you aren’t going to believe it 100%. So once you’ve identified the belief you want, start collecting evidence of how it’s already happening in your life: “I booked the most weddings I’ve ever booked this January, and it was really easy.” “This client decided to upgrade.” Find the evidence.

You have to put this new thought on repeat, because the old one has been on repeat since you were seven. It’s the easy path for your brain to take. As the new thought takes hold, you start to see different actions and different results.

That’s why we have to go deep to the thought and the belief. You can enter anywhere. You can ask, “What thought am I having?” But often you need to look at what action you’re taking and what result you’re getting that isn’t in alignment, then trace it back: “I’m doing that because what am I thinking?”

What Changes When Wedding Pros Dig Into Their Money Beliefs and Their Numbers?

You Start to Feel Different About Your Money

They feel different. That’s the thing. There are very concrete things that happen, and I’ll talk about those. But at the end of the day, you want to feel different around your money. You want to feel:

• Peace, not anxiety
• Excitement, not fear
• Like your dreams are possible, instead of avoidant

That starts to happen even before you hit the benchmark you want to hit. You start to think, “Man, I cleaned it up. I know what’s coming in and what’s going out, and now I can do this and that.” You feel different in your relationship to money, because you’re not letting it quietly control you.

Avoiding Your Numbers Doesn’t Make the Fear Go Away

By the way, avoiding your money and your numbers does not make it go away. It does not make the fear and anxiety go away. We keep going and building and hoping, but we’re still waking up in the middle of the night stressed. We just have to hit it head on, and you feel so much better.

Real Results Wedding Pros See When They Get Clear on Their Money

On a very practical level, what I love to do is make people’s dreams happen way faster than they think possible.

I’m working with someone right now who wants to start a family soon and wants to look at what it takes to go full time, maybe in a couple of years. We did the work, looked at her wedding packages and started reworking them. We have a whole strategy for when people want to go full time: What’s the scrappy number you need to make? What do you need to have in savings? What do we need to do? It turned out she has to sell 10 of her average weddings. Well, let’s do it right now. And it’s like, this is awesome.

I had another client in the wrap-up phase who paid off all of her credit cards and has money in savings. She knows how much she personally needs to spend, not just her monthly budget but her annual personal budget, which is a whole other conversation. But Christmas comes every year. Why are we making ourselves figure out $5,000 in November?

So this stuff happens:

• People pay off their credit cards.
• People retire their partners.
• People start maxing out their Roth IRAs.
• People contribute to savings automatically every single month.

Make Aligned Money Decisions, Not “Skip the Lattes” Decisions

This is what happens when you get to make conscious, aligned decisions. I’m not the business finance coach who says, “Skip the lattes, everything must go until you’re done.” I’m the person who asks, “What is the aligned decision for you, given your story and your context?” A lot of money to one person is a little money to another. It’s all relative, and it’s all about your personal goals. If you have high-interest debt, we’ve got to blitz that as fast as humanly possible.

Money Is Ultimately Human Behavior

You know what money is ultimately? It’s human behavior. Sure, I can show you this interest rate statistically, and all of that. But there is a person behind that money making the decisions. So I really believe that using human behavior and human psychology, and understanding the human, is such a big part of money.

You Deserve to Pay Yourself

You just feel better. You feel like, “Oh my gosh, I have a plan. I can execute this plan. If I do this, I can take my family to Hawaii.” This is why you started the business.

Too many of us pay ourselves last and inconsistently. We take what’s left over. We pay everybody else, all the software and all the contractors, and then we hope and pray that whatever’s left over is enough. And that is not it. I see people and think, “Girl, you could make more money working at Target. What are we doing?” There are different phases of business, and there are scaling phases, but this goes on way too long.

So I just want to say: you deserve to pay yourself. You deserve to make a lot of great money doing something you love. And you deserve to let that change your life. When you start to really embody that, I’m so excited for you because of the things you will then manifest in your world and your life. It’s so beautiful.

What’s the First Step Wedding Pros Can Take to Change Their Relationship With Money?

I’m going to give you two very actionable things.

1. Pick One Daily Micro Action Around Your Money

Pick one micro action around money that you can do every single day. It’s meant to be small. Today I did a 10-minute workout. Will a 10-minute workout change my body? No. What am I doing? I’m building a habit, so it becomes automatic.

This might be literally logging in and looking at your bank account. That’s it. That’s all you do, every day for the next two weeks. I don’t want you to change anything or move anything around. Just one small action you can keep up for the next two weeks.

2. Write a Letter From Your Future, Wealthiest Self

From a mindset perspective, the first thing I do with people is future visualization work. Here’s one piece you can do right now.

Take yourself one, two or three years from now, no further than three years. Write as if you are living that year as your wealthiest self: “Hey, it’s Erinn. I wanted to write you this letter. I’m chilling on my boat at my lake house.”

Write it with description, emotion, feeling and reality. Answer questions like:

• What are you doing in your business?
• What are you doing in your life?
• Who are you spending your time with?
• What are you learning and loving?
• What hobbies do you have?
• What’s in your bank account, and what are you doing with the money? Maybe you’re giving to a cause or supporting a child.

This gets you into a new identity. You take yourself out of your current reality and into the future reality you want to create. It also gets you out of avoidance, because now you’re acknowledging, at least on some level, what you want.

Then read the letter to yourself and record it as a voice memo on your phone. Listen to it every single day, and tie it to a habit: every morning when you wash your face, at night, or on your morning walk. Habit stack it with something you always do.

How to Connect With Erinn

Instagram is where I’m most alive. Come follow me on Instagram and send me a message to let me know you found me through this podcast. I’m super relational, I love chatting, and I send audio messages. People find me on shows and come into my DMs all the time, and I love that.

Right now I work with people one-on-one. That’s really my heart, and it lets me do the deeper strategy and finance work, like pricing.

And depending on when you’re listening, I’ve been working on something in depth behind the scenes that will be out in the world in Q1. Follow me on Instagram, because I’ll be announcing it there. It’s for the woman who hates QuickBooks, doesn’t understand it, and wants to be in the driver’s seat of her numbers. This is going to be really good.

That wraps up today’s episode of The Planner’s Edit.

And that brings us to our review of the week. Today’s review is from Seneca.

Valuable for a photographer, not just planners!

I’ve been listening to Desirée’s podcast for over a year now and find so much value in everything she says, as a wedding photographer myself. She has so much insight and experience in this industry. My favorite part of the latest episode is talking about how the word luxury is overused. I was just talking to my friend about this that it is so watered down and if you’re true luxury, you don’t have to say it, it’s felt.

I love Desirée’s heart behind everything she does, from this show to the weddings she executes. Absolutely incredible! I’ve sent many episodes to friends that I think of as I am listening to the show and it evokes great conversation! 

Thank you so much for taking the time to leave that review! If you’ve been enjoying the show, I’d love it if you left a rating and review on Apple Podcasts or Spotify. It helps more wedding pros find the show.

Thank you for spending this time with me. Until next time, I’m Desirée Adams and this is The Planner’s Edit.